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‘Kasturi Cotton’

  • Union Minister of Textiles launched the 1st ever brand and logo for Indian Cotton
  • Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.
  • The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.
  • ‘Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers.
  • India is the 2nd largest cotton producer and the largest consumer of cotton in the world.
  • India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.
  • India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.
  • Cotton Corporation of India (CCI) made ever highest Minimum Support Price (MSP) operation of cotton and hopeful that during the new cotton season, the procurement under MSP will be increased.
  • Cotton Corporation of India (CCI) had developed a mobile application called “Cott-Ally” to provide the latest news on weather conditions, the crop situation and best farm practices.
  • https://pib.gov.in/PressReleasePage.aspx?PRID=1662480

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